Brief: HRF Stockholm wanted to create a campaign that informed about the exclusion that people with hearing impairments experience and raise public opinion for a "hearing smart Stockholm".
Insight: People don't care about what they can't see.
Solution: We started the World's Most Silent Revolution – a campaign designed to spread awareness and petition Stockholm politicians for change. To kick-start the revolution, we arranged and documented an event where HRF Stockholm's members could tattoo an optional symbol for their hearing loss, to make an otherwise invisible disability visible. We delivered a communication strategy, a campaign webpage, an Instagram account, content for social media (organic and ads), and a PR article for Resumé. The campaign went viral on social media and was shared by big profiles and influencers within Stockholm's media and cultural scene.