Brief: As the main sponsor of Göteborgsvarvet 2019, New Balance wanted to highlight and contribute to the running community.
Insight: Running a half marathon is both about what happens before and beyond the finish line.
Solution: SPLIT Stockholm delivered an umbrella concept – Beyond the Race – where we wanted to inspire and encourage runners to focus not only on the long-distance in front of them but also on the whole experience around it. 

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